Google’s ever-expanding empire has added another branch: subsidiary Google Energy has been granted an order by the Federal Energy Regulatory Commission to buy and sell energy at market rates.The Federal Energy Regulatory Commission has approved a request from Google, Inc. to buy and sell electricity, granting Google “market based rate authority.” But like many new ventures the Mountain View, California-based tech giant embarks on, they’re not quite sure where they’re going with it yet, or what they’ll do with their new authority. Google has no immediate plans to buy or sell electricity, but reportedly made the move to better position itself to manage its own energy and to have more access to renewable energy.
A Google spokesperson told CNET: “Right now, we can’t buy affordable, utility-scale, renewable energy in our markets. We want to buy the highest quality, most affordable renewable energy wherever we can and use the green credits.”
There’s the possibility, however, that Google might become an energy provider. The same spokesperson said to CNET in January: “We don’t have any concrete plans. We want the ability to buy and sell electricity in case it becomes part of our portfolio.”




















































It looks like Google wants to get into every industry.
yes maybe it will take over the world soon lol
Thanks for d news geeky… Now this wud be sub of my discussions in my next MBA class…. I really admire this co.. and I am sure they might have framed a strategy to handle this diversification with ease and care in this present market situation…. They were class act with search engines and letzz c wat dey do with Energy… I wish dem best of luck…
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